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Golden Resources

Branding

Rice as a staple food of HongKongers and a significant item in local culture. Golden Resources showcases a serious of historic items and represents rice stall in 50s to 60s in Hong Kong, allowing the visitors to immerse into the heritage and experience the rice culture.

Located at the revitalized Central Market, Golden Resources Development launched a photography hotspot that resembles traditional rice stores. Inviting 30+ micro-influencers to post photos and focus on the content for the hotspot, was successful to enhance awareness of traditional rice stores with more than 240,000 reach and gain the PR value at $528,000.

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